In order to satisfy the growing interest of the Dutch producers of planting material, floricultural and ornamental products who consider to enter the Ukrainian market,  and in order to support the Ukrainian floricultural business to adopt the international standards and business models, the Embassy of the Kingdom of the Netherlands in Ukraine initiated this market study in the framework of Private Sector Development program (PSD). The Market study was implemented by Kleffmann Group Ukraine.

The study is a deep research of economic attractiveness and investment potential of 7 Western regions of Ukraine in order to inform Dutch and other foreign companies about sector-specific business opportunities in Western Ukraine, to identify areas for further cooperation between Ukrainian and Dutch companies and therewith to contribute to the private sector development of the regions.  

At the entrance of the village Nevytske, in Zakarpattia region, a Dutch tulip field has come to bloom and is now a giant photobooth and tourist stop for all Facebookers and Instagrammers in Ukraine. Nevytske participated in the competition "Incredible villages of Ukraine 2018" and with their creative ideas and team spirit they developed plans to stimulate green tourism and rural development in their area.