The potentials of pome and stone fruits and the planting material sector in Serbia

Prospects, factors and opportunities in Serbia’s most competitive agro sector

Close-up picture of cherries.
Beeld: ©M

Ripe, ruby apples, crimson clusters of cherries, golden pears – Berries, stone fruits all grown in orchards in Serbia’s plains make their way to groceries, dinner tables, fruit bowls and countertops from Kazakhstan and Russia through Turkey to the EU every year. The fruit sector is currently the most competitive industry in Serbia. The key is good planting materials, a good environment for orchards, favourable international trade and a good economic environment which ensures competitiveness.

The production of pome (apple, pears) and stone fruits (plums; cherries; peaches) and planting material in Serbia has been increasing in volume over the past several years. The global pandemic increased the demand for fresh produce. Serbian fruit producers recorded a rise in export of pome and stone fruits by 19.8% in the first half of 2020.

Chart of fruit sector
Beeld: ©M
Fruit production in Serbia 2008 -2019

In 2019, the total fruit production output was about 1.5 million tons and the production of pome and stone fruit planting material is about 10 million plants per year.

Willing to explore the potential of this promising Serbian sector? An online session will be organised during the Business Week Central and Eastern Europe on December 8th, where you can learn more! For more info and participation: Register here! 

An apple a day keeps the doctor away

Apple production has reached 500,000 tons per year and no further production growth is expected. Over the last 10 years, apple has been the most attractive fruit in terms of investors’ interest and they improved apple production and sales. The entry of new players into the market chain has led to structural changes among producers, as well as to intensification of production and improved quality of the final product.

Chart of the fruit sector
Beeld: ©M
According to the Competitiveness Index, 6 out of 10 most competitive agricultural products in Serbia are fruits.

The plum sector is stagnating - grown on 38% (72,224 ha) of the total orchard area. Nevertheless, the majority of the production goes to brandy and to the frozen market. Sour cherry competitiveness is based on specific characteristics of the variety suitable for industrial processing and good export trends of fresh sour cherries. In recent years, sweet cherry production has been modernized, so the production was organized in intensive plantations with attractive varieties.

Planting material

The production of pome and stone fruit planting material is about 10 million plants per year. This number concerns the production which goes through the official certification scheme. Serbia got delisted from the restriction of exporting apple planting material to the EU market (Article 42 Reg EU 2016.2031).

Plants are produced only in registered nurseries, supervised by official inspections. The apple planting material is certified as virus free due to status of viruses and their epidemiology. The plum and sour cherry planting material is still at large percent standard category. The export of pome and stone fruit planting material from Serbia is increasing and in 2019 it reached  $27,7 million. Main export destinations are the Russian Federation and the Netherlands.

International fruit trade
Beeld: ©M

Free trade agreements

The major drivers for the increase of the production of fruit and planting material in Serbia are preferential export status at the Russian Federation, as well as other markets with which Serbia has free trade agreements, like the EU, CEFTA, Turkey, EAEU etc. Several Dutch companies operating in Serbia, have already utilized this potential.

An advantage of production in Serbia are the opportunities to market the fruits in Russia and other CIS countries, particularly Kazakhstan. Serbia has a favourable trade position due to preferential trade agreements as well as the fact that fruit is marketed in the Russian Federation where the EU competition is not existing. This situation also presents one of the biggest risks for Serbian fruit sector because once the ban on the EU food products is lifted the competition will increase.

The planting material produced in Serbia is competitive at CIS market although EU produced planting material is present at the market. The perspective of CIS countries for marketing planting material are high because they are in the process of agriculture structural reforms – to produce locally more higher value crops including fruit. The COVID situation as well as political instability in the CIS region in 2020, are limiting to a certain extent potential opportunities.

Land and credit market

Important strengths in Serbia are the well-developed land and credit markets – two preconditions for competitive agriculture. The Vojvodina region, due to its production structure, enables the access to the large parcels and surrounding areas without Rosacea family plants permitting isolation belt establishment for the mother plantations as well as for the nurseries.

The land price in Vojvodina varies, and  in most cases the price is 10.000 - 15.000 EUR/ha  but is also  reaches 30.000 EUR/ha  depending on quality, land parcel size, infrastructure, position, etc. The land lease market is very well developed providing the opportunity for nursery field rotation. 

The agricultural credit market in Serbia is also well developed, primarily as consequence of stable macroeconomy, high competition among banks and presence and role of aggregators and medium and large producers. High competition among several banks and mainly profitable agriculture production lead to constant agri portfolio increase in last fifteen years. Banks which are serious active in crediting agriculture (i.e. ProCredit, NLB, Banka Intesa, Credi Agricole, Unicredit, Oportunity Bank) have well developed procedures. Well collateralised medium clients with long credit history can receive interest rates of around 3%.

Also, there are other investment support measures as national agriculture budget measures, IPARD and privileged lease of state agriculture land. The Government of Serbia provides the right of priority for the lease of state-owned agricultural land for a period of up to 30 years to companies, legal entities that submit an investment business plan, which refers to investment in the agricultural sector.

For further information about the pome and stone fruit and planting material sectors in Serbia, please contact the Embassy  at