Sector Rerpot on Functional Food, Big Players and Consumer Trends - Agrifood in Japan (Jan 2018)
In January 2018, we have compiled the latest sector report titled as 'Functional Food, Big Players and Consumer Trends - Agrifood in Japan'. The summary and the table of contents of this in-depth report, containing 59 pages, are as below.
Summary
Next 50 years will see a rapid progress of global population aging. As both birthrate decline and population aging progress, there has also been annual increase of health care expenditures. An aging society is the biggest influencer of health food. The health food market in Japan is estimated to be 15,716 billion yen (2016). The turnover of the top ranked company in health food is about 63,500 million yen.
Deregulations and changes in rules by authorities allow new products.
There are unique sales channels for health food. companies mostly sell without a physical shop.
The JAS Acts came to institute proper quality labeling. Organic produce, due to its small yield size, has own labeling rules in order to raise its value.
The concern for prevention of lifestyle diseases leads to the development of new foods, such as unique fermented foods and yoghurts.
About 60% of packaging materials are said to be for food packaging. Innovations in better food packaging for better transport are researched.
There are also noticeable trends regarding food safety, security, environment and sustainability.
Table of contents
- Health food market and the impact of society aging 3
- Latest Trends in Innovative Foods 15
- Product Packaging–Latest Marketing Trends and Concepts 21
- Crossover with Other Industries32
- Latest Trends in Sustainability in Foods 40
- Quality Standards and Origin Labeling 45
Downloading the report
The full report is available here.
