Vietnam is experiencing increasing price competition from low-cost producers such as Ecuador and India. In the EU, import prices for Vannamei shrimp range between USD 6.40 and 8.30 per kg CFR. Certification can result in an average premium up to 5% compared to non-certified shrimp. However, for Vietnam, the real opportunity lies in clear differentiation in sustainability, good processing, and branding. The TomGoxy model for mangrove-integrated aquaculture is projected in the first stage to produce approximately 400 MT of shrimp per year across two farms. This volume is too small for large retailers to set up a separate, branded assortment or to deliver stable volumes every week. For comparison, a large retailer can purchase 20,000 to 25,000 MT of shrimp annually. Therefore, a niche strategy fits better than competing in volume and price-driven channels.
This report will provide an overview about export value chain, development requirements, premium product assessment and roadmap to premium products.