As global agri-food markets continue to shift, understanding the nuances of regional trade developments is more important than ever. Taiwan has long been a valued destination for Dutch agricultural products, with Dutch quality, innovation, and reliability earning strong recognition among Taiwanese consumers and businesses. The newly released Overview of Dutch Agri-Food export to Taiwan in 2024 provides timely insights into the evolving trade relationship between the two countries, highlighting both challenges and emerging opportunities.
Beeld: © NLOT
Dutch agricultural exports to Taiwan dropped by more than 20% in 2024, according to the report compiled by the Netherlands Agricultural Network in Taipei. The total export value fell to EUR 198.6 million, a significant year-on-year decrease influenced largely by Heineken’s decision to begin local production in Taiwan, resulting in a sharp 57% drop in beer imports. This marks a structural shift in one of the Netherlands' traditionally strong export segments to the region.
Still, Dutch exports such as frozen pork, lily bulbs, and processed potatoes maintained their strategic roles in the Taiwanese market—although not without encountering supply, pricing, and policy-related headwinds. The report goes beyond trade statistics, exploring Taiwan’s consumer trends that favor clean-label, functional, and eco-conscious products. Digital shopping behavior, growing interest in traceability, and an emphasis on food safety are shaping Taiwan’s food landscape in ways that present both challenges and fresh avenues for Dutch exporters.
For businesses aiming to remain competitive in Taiwan—or to enter the market for the first time—this report is a must-read. It offers both a snapshot of current market dynamics and strategic context to help Dutch companies align their offerings with Taiwanese demand.
Are you interested to read the full report and explore how the Netherlands can continue to position itself as a trusted supplier in a competitive and evolving Taiwanese market? Please send us an email to TAI-LVVN@nlot.org.tw