Mexico: Dutch start-up and scale-up challenge: Win a ticket to and place at the GreenTech Americas!

Are you a Dutch start-up or scale-up company that offers sustainable and innovative solutions for the horticultural sector? Are you ready to enter the booming Mexican greenhouse horticulture market? Are you looking for investors, partners, or brand exposure? Then wait no longer and participate in the Start-up Challenge to win a ticket to Mexico, an exhibition space at the GreenTech Americas from 27 to 29 April in Querétaro (Mexico), and a slot on the Greentech Stage to pitch your company and technology.

Greentech Americas
Beeld: ©Greentech Americas

Greentech Americas

GreenTech Americas is a spin-off of the Greentech Amsterdam trade show and is the meeting place for all professionals involved in horticultural technology in Mexico and in the rest of the Americas. Its  main objective is to accelerate the adoption of technology for protected agriculture in Mexico and in the rest of the Americas. The exhibition focuses on the early stages of the horticultural production chain and the relevant problems that arise for producers. After its first edition in August 2021, Greentech Americas will come back to Querétaro, Mexico from 27 to 29 April 2022.

Start-up and Scale-up Challenge

Just like for the first edition, RAI/Greentech, KLM, the Netherlands Embassy in Mexico and the Netherlands Business Support Office in Querétaro are organizing and sponsoring a Start-up Challenge for Dutch Start-up and Scale up companies that offer sustainable and innovative solutions for the horticulture sector and would like to join the successful community of Dutch technology providers to Mexico’s booming greenhouse horticulture sector. Winners of the challenge will get a free KLM return ticket (AMS-MEX-AMS), a spot at the Greentech exhibition floor and a place at the Greentech stage to pitch their product or technology. Interested companies are invited to submit their motivation letter before 11 March 2022 to Kim Scotborgh at

Mexico’s growing protected horticulture sector

Over the last 20 years, Mexico’s protected horticulture sector has experienced impressive growth with some 1.500 hectares per year. In 2000, there was less than 300 hectares of protected horticulture in Mexico. By the end of 2019, this number had grown to 54.140 hectares. This expansion is set to continue over the coming years. The vast majority of the vegetables grown are exported to the US, with which Mexico renewed its USMCA free trade agreement in 2020. Dutch providers of input material, technology and knowledge have contributed to great extent to the growth of the Mexican horticulture sector.