Report and presentations: Future Japanese Dairy Sector - Key issues of the Japanese dairy chain and decision making by Japanese dairy farmers

On Thursday 3 December a webinar was organized in close collaboration between Dutch Dairy Centre, the Embassy of the Kingdom of the Netherlands in Tokyo, the Netherlands Enterprise Agency (RVO) and a consortium of eight dairy suppliers and Wageningen University and Research who are exploring collaboration with the Japanese dairy sector.

Japanese experts who play key roles in the Japanese dairy sector shared their experiences, outlooks and opinions about the future of the Japanese dairy sector. The webinar was tailor made for Dutch dairy suppliers and Dutch R&D staff who are interested to collaborate with Japanese partners in the dairy sector. The content ranged from dairy outlooks to decision making on the farm, and from collaboration with strong cooperatives to organizing a distribution network.

Modern dairy farm in the Netherlands

The webinar recording can be viewed here.

The program of the webinar is shown below, with presentations in English and Japanese.

Program

3:00 PM JST / 7:00 AM CET
Opening by moderator Dr. Evert Jan Krajenbrink, Agricultural Counsellor of the Netherlands Embassy and Mr. Jehannes Bottema, chairman Dutch Dairy Centre

3:15 PM JST / 7:15 AM CET
Structure of the dairy sector and role of cooperatives
Dr. Kuniyuki Kobayashi, Associate professor of Research Faculty of Agriculture, Hokkaido University

3:35 PM JST / 7:35 AM CET
Environmental and sustainability issues of the Japanese dairy sector
Dr. Masayasu Asai, Senior Researcher at Policy Research Institute, Ministry of Agriculture, Forestry and Fisheries (PRIMAFF)

3:55 PM JST / 7:55 AM CET
Vision on the future of the dairy sector: market trends and impact on dairy farms - Perspective from a dairy processor
Mr. Toshio Nomura, Senior Advisor, Corporate Planning Division, Megmilk Snow Brand Co. Ltd.

4:15 PM JST / 8:15 AM CET
Management issues and development to achieve sustainable dairy farming
Prof. Dr. Hiroki Ukawa, Department of Agribusiness, Faculty of Bioresource Science, Akita Prefectural University

4:45 PM JST / 8:45 AM CET
Challenges for Japanese dairy farmers and the way they will cope with them
Mr. Yoshinobu Nakatsuji, DVM, APAC regional Nutrition Health & Solution manager Ruminants, DSM Japan

5:00 PM JST / 9:00 AM CET
How to set up most effective distribution route
Mr. Eddy Muller, Marketing Consultant at Endemul Marketing in Kobe, Japan

5:15 PM JST / 9:15 AM CET
Q&A and wrap up by moderator

5:30 PM JST / 9:30 AM CET
End of program

Evert Jan Krajenbrink, Agricultural Counsellor and the moderator opens the dairy webinar.