Flower seminar for Polish retail chains
For almost 20 years the market for flowers and plants is growing in Poland. But it boosted 7-8 years ago-on the moment when Polish retail chains decided to expand their assortment with flowers. Since then, this category is constantly growing ... and needs more attention.
- How flower bouquets can attract clients and convince them to come back to the shop?
- How to build a good contract for flower deliveries to retail chain?
- What are the crucial factors of a successful flower transport to the store?
Those and many other questions were explained and answered by Lucas Jansen from Floweracademy.NL.
The arrangements presented during the training were also very unique for the Polish market. But Just Chrys - partner of the training- showed that it is possible to make cheerful and colorful floral arrangements of a good quality that can be sold in an 'average' supermarket.
The training was organized together with Fresh Market for several retail chains in Poland.