For decades, Japanese consumers have cherished an above average interest in the health benefits of food products. Consequently Japan has had a long history in the field of functional foods, foods that offer specific health benefits in addition to their basic nutritional value. The functional foods market in Japan has reputedly developed into a 11,5 billion euro market (2024), and shows no signs of decline. On the contrary, as Japan’s population is rapidly ageing the need for healthy and nutritious diets further stimulates market growth. At the same time, Japan’s demographic development also fuels the application of technological innovation to provide for more individually customized nutrition, and Japanese companies are increasingly experimenting with personalized nutrition, ranging from dietary coaching services to digital health platforms incorporating DNA and microbiome testing, to personalized meal delivery services. The upcoming market for personalized nutrition thus partly overlaps with and further supplements the functional foods market.

To provide more insight into the developments of the personalized nutrition market in Japan, and obtain a better understanding of opportunities for Dutch companies and knowledge institutions to expand their presence in Japan, the Netherlands Embassy in Japan purchased a ready-made market report from market research and advisory company Reports Globe in 2025.

This compact market report provides an analysis of the various market (sub)segments, highlights relevant government measures, identifies some key (global) players active in Japan and includes market estimates and forecasts per (sub)segment over the period 2024-2032. See below for the table of contents:

Table of Contents

  1. Methodology & Scope
  2. Executive Summary (Market Overview & Market Size, 2021 to 2032)
  3. Japan Personalized Nutrition Market – Industry Analysis
  4. Japan Personalized Nutrition Market – Product Insights
  5. Japan Personalized Nutrition Market – Application Insights
  6. Japan Personalized Nutrition Market – End-use Insights
  7. Japan Personalized Nutrition Market – Form Insights
  8. Competitive Landscape

The report is available for Dutch companies and research organizations active in the field of healthy food and personalized nutrition. If you are interested in a copy of the report, please send a request to tok-lvvn@minbuza.nl