Do you work for a Dutch company, NGO or knowledge institute that is active in sustainable, future-proof agriculture? And do you want to do (more) business in Mexico? Join this trade mission from Monday 11th till Friday 15th of May 2026 to the state of Jalisco.
Beeld: © NL Branding
Why Jalisco?
Jalisco is in the top 3 of Mexico’s most important agricultural states, with a diverse mix of open field crops and strong agro-industrial value chains. Agriculture is the cornerstone of the state’s economy, exports, employment and integration into international markets. Crops like berries, agave, avocado, citrus and sugarcane provide economic value and essential contributions to national and international food systems.
At the same time, agricultural expansion and intensification have caused serious pressure on natural resources. Both the private and public sector call for action, and are looking for practical and scalable approaches that combine data, technology and better practices in the field. This includes efficient water use, reforestation, soil restauration, sustainable crop protection and (solar) energy solutions.
Opportunities for Dutch companies
The Netherlands is an innovative and reliable partner for Mexico. Dutch companies have multiple opportunities to support a more sustainable and future-proof development of the agricultural sector in Jalisco.
For whom?
We are organizing this mission for Dutch companies that are active in:
- Water (re)use for agriculture & irrigation
- Soil health
- Sustainable crop protection
- Digital monitoring
- Agroforestry & climate resilience
- Sustainable energy for agriculture
Why join?
By joining this trade mission you will be able to:
- Get to know key stakeholders in Jalisco’s agricultural sector
- Understand the needs of Mexican producers through field visits and workshops
- Learn about doing business in Jalisco; Pitch your solution in different workshops and meetings
- Have tailormade 1-on-1 matchmaking meetings
Beeld: © Stephan Hinni
Tentative program
| Sunday May 10th | Arrival to Guadalajara |
| Monday May 11th |
Introduction to Jalisco with the Jalisco Business Council for Agriculture Visit to Atotonilco el Alto on citrus and agave, including field visits and workshops with producers Network Reception |
| Tuesday May 12th |
Meeting with State actors Visit to Ciudad Guzman Field visit and workshop with producers about avocado production Matchmaking with agri-sector Ciudad Guzman & network reception |
| Wednesday May 13th |
Ciudad Guzman Workshop with berry sector & field visit Workshop on water & agroforestry |
| Thursday May 14th |
Guadalajara Session about doing business in Jalisco Workshop agri-tech with producers Matchmaking event Network Reception |
| Friday May 15th |
Optional: field visit sugarcane (TBC) Departure from Guadalajara |
Costs and participation
Participation costs €500 per organization (max two people).
This fee includes:
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Transfers to and from the program elements
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Lunches and dinners mentioned in the program
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Field visits
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Network events
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Matchmaking
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Preparational meetings before the mission
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Access to relevant studies and background information
The fee excludes travel expenses to and from the city of Guadalajara, Jalisco and accommodation costs.
Organization
The Agricultural team of the Dutch embassy in Mexico City organizes this trade mission, with budget from the Dutch Ministry of Agriculture, Nature and Fisheries. They do this in collaboration with the Agricultural and Agribusiness Development Council of Jalisco (CDAAJ) and other local partners.
Expression of interest survey
Are you interested in participating and shaping this trade mission with us? Please feel in this survey. The deadline is March 13th 2026.
Do you have any questions about this trade mission? Please contact the Agricultural Team in Mexico MEX-LVVN@minbuza.nl.