For the first time ever, The Netherlands had its own official Netherlands Pavilion at Thaifex – Anuga Asia, held from 28 May to 1 June 2025 at IMPACT Muang Thong Thani, Bangkok. This milestone highlights the growing interest and commitment of Dutch food companies in the Asian market.
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Official opening of the Netherlands Pavilion by Gijs Theunissen the Dutch Agricultural and Nature Counsellor for Thailand
Dutch Pavilion highlights at Asia’s largest food & beverage trade fair
Thaifex – Anuga Asia is recognized as Asia’s largest and most influential trade exhibition for the food and beverage industry, offering opportunities for business matching, networking, and industry insights. The 2025 edition, the event attracts 88,349 trade visitors from 143 countries and regions around the world with an focus on Asia, with 3,231 exhibitors from over 57 countries presenting their food products and ingredients. The event is region’s key platform for food producers, exporters, importers, distributors and buyers to connect.
This year, Export Partner in collaboration with the Agricultural Office of the Netherlands Embassy in Bangkok, proudly brought four Dutch companies to participate under the Netherlands Pavilion:
- Trigon Food BV
- Brand Masters
- Top (The Onion Group)
- FarmFrites
These companies showcased a diverse range of food products, reflecting the Netherlands' global reputation for safe, sustainable, and high-quality food solutions. Visitors to the pavilion experienced the Taste of Netherlands, where Dutch expertise met global demand.
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We have had an amazing show at the Thaifex 2025 and we will be there next year 100% again.
- Said by Martijn Peeters, International Account manager Export, Brand Masters
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Beeld: © BAN LAN Office
