Strong and impactful presence of the Netherlands during VIV & HAN Asia 2025 in Bangkok, Thailand: the biggest Livestock and Horticultural fair in Asia

The 17th edition of VIV Asia, held from March 12–14, 2025 at the IMPACT Exhibition Center in Bangkok, welcomed over 51,000 professional visitors from 129 countries, with 1,500 exhibitors from 63 countries showcasing their products and solutions. Co-located for the first time with Horti Agri Next (HAN) Asia, adding a focus on horticulture, controlled environment agriculture, and sustainable food production.

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The Netherlands had a strong and visible presence. 72 Dutch companies participated, covering 2,965 m² of stand space. This accounted for 5.4% of the total exhibitors and 8.6% of the total exhibition area, showing the solid role of the Netherlands in Asia’s agri-food industry.

At the 72m2 Netherlands pavilion; some Dutch companies and organizations such as HubOrange!, Dutch Greenhouse Delta, Poultry Plan, Dr. FERM, Nijsen, Winsect, and Amped. presented their innovations and initiatives These companies helped highlight the Netherlands’ strengths in circular agriculture, sustainable livestock production, and high-tech horticulture.

The event included a comprehensive conference program featuring over 150 sessions and 300 speakers, addressing key topics such as biosecurity, regenerative farming, and the future of livestock production. Within this framework, the Netherlands organized two inspiration seminars under the theme “Cities Leading Food Production,” focusing respectively on sustainable livestock production in urban contexts and urban horticulture. These sessions served as a platform for Dutch and Thai experts to exchange insights and explore practical solutions for sustainable urban food systems.

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Nan Dirk Mulder (Rabo Bank)
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Mark Frederiks (AMPED)
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Peeraphan Korthong (Director General of DOAE)
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Mirjam Boekestijn (CEO Dutch Greenhouse Delta)

Pre-Event & The Netherland-Asia Connecting Reception

In addition to the seminars, the LVVN team in Bangkok also organized a Pre-Event for Dutch entrepreneurs at the residence of the Dutch ambassador.  This was a good moment to learn more about the Asian culture and ASEAN-5 cooperation and the embassies (LVVN team) support for companies.  It was also a good moment to connect Dutch exhibitors and provide briefing information about VIV/HAN Asia 2025.. The Netherland-Asia Connecting Reception on the second day of the show also offered an informal platform for Dutch exhibitors and partners including Asian, Thai, and Dutch stakeholders from government, business, and academia to build relationships and explore future cooperation. This reception also marked a special occasion, the 20-year anniversary of Dutch Poultry Center, celebrating two decades of promoting Dutch poultry expertise worldwide.

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Remco van Wijngaarden (Ambassador of the Kingdom of the Netherlands to Thailand)
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Gijs Theunissen (Agricultural Counselor of the Netherlands to Thailand)
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Noud Janssen (Speaker from HubOrange) & participants from Dutch companies.
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The Netherland-Asia Connecting Reception
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The Netherland-Asia Connecting Reception

See you again at VIV/HAN in 2027!

In summary, VIV Asia 2025 and HAN Asia were a great success. The Netherlands’ contribution stood out not only in terms of numbers but also in content, partnerships, and forward-thinking solutions. We thank all participants, partners, and visitors for their valuable support in making this year’s activities truly impactful and strengthen ties between Thailand, Asia, and the Netherlands in agriculture and food production. See you again at VIV/HAN in 2027!