For almost 20 years the market for flowers and plants is growing in Poland. But it boosted 7-8 years ago-on the moment when Polish retail chains decided to expand their assortment with flowers. Since then, this category is constantly growing ... and needs more attention.
Beeld: © A.Murawska
- How flower bouquets can attract clients and convince them to come back to the shop?
- How to build a good contract for flower deliveries to retail chain?
- What are the crucial factors of a successful flower transport to the store?
Those and many other questions were explained and answered by Lucas Jansen from Floweracademy.NL.
Beeld: © A.Murawska
The arrangements presented during the training were also very unique for the Polish market. But Just Chrys - partner of the training- showed that it is possible to make cheerful and colorful floral arrangements of a good quality that can be sold in an 'average' supermarket.
The training was organized together with Fresh Market for several retail chains in Poland.