Romania: Freshful online supermarket mulls expansion
Freshful, an online hypermarket recently added to eMAG’s e-commerce platform group, is looking at cities with over 300,000 inhabitants for expansion and mulls potential agriculture investments to produce its own products for sale.
Shopping experience streamlining and tendency and client analysis are however among the most important pieces of advice Andrei Popescu, general manager of Freshful, gives people who plan to start a business in the field.
“We started only in Bucharest and Ilfov, we target a total market of one million households. In the future, we want to replicate the model both in Bucharest, with more warehouses, as well as in major cities, Cluj-Napoca, Timisoara, Iasi, with over 300,000 inhabitants,” said Andrei Popescu.
Freshful aims to have 80% of products available on the platform acquired from local producers this summer.
Source: ZFEnglish