Romania: Freshful online supermarket mulls expansion

Freshful, an online hypermarket recently added to eMAG’s e-commerce platform group, is looking at cities with over 300,000 inhabitants for expansion and mulls potential agriculture investments to produce its own products for sale.

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Shopping experience streamlining and tendency and client analysis are however among the most important pieces of advice Andrei Popescu, general manager of Freshful, gives people who plan to start a business in the field.

“We started only in Bucharest and Ilfov, we target a total market of one million households. In the future, we want to replicate the model both in Bucharest, with more warehouses, as well as in major cities, Cluj-Napoca, Timisoara, Iasi, with over 300,000 inhabitants,” said Andrei Popescu.

Freshful aims to have 80% of products available on the platform acquired from local producers this summer.

Source: ZFEnglish