Nestlé opens its first physical store in Spain

The Swiss company is testing with El Corte Inglés a new commercial proposal aimed at gaining notoriety at the point of sale. The first Nestle Discovery Store in Spain has been opened at the department store of Cornellá (Barcelona).

Nestle Discovery Store

In a space of 74 m2, you can find all innovations and main products of its business categories, customers can personalize chocolates’ boxes and even buy in bulk the Dolce Gusto capsules, a pioneering experience in Europe.

The multinational has stores with similar characteristics in countries such as Italy.

Source: Expansión.