Nestlé opens its first physical store in Spain
The Swiss company is testing with El Corte Inglés a new commercial proposal aimed at gaining notoriety at the point of sale. The first Nestle Discovery Store in Spain has been opened at the department store of Cornellá (Barcelona).
In a space of 74 m2, you can find all innovations and main products of its business categories, customers can personalize chocolates’ boxes and even buy in bulk the Dolce Gusto capsules, a pioneering experience in Europe.
The multinational has stores with similar characteristics in countries such as Italy.