June 15-21: Smart Poultry mission to Holland

From June 15 until June 21 Agrimex Holanda organized a mission to Holland for a select group of Mexican poultry entrepreneurs and associates. They were taken on a journey called The Dutch Way. A program to give them a deeper understanding of the Dutch poultry sector, our Smart Poultry approach and the way private parties, government, research and knowledge institutions work together.

The roadshow was filled with plant visits, a workshop about dealing with Avian Influenza and networking events. Besides that the Mexican delegates visited Holland’s highlights: Amsterdam, canals, flowers, windmills. It revealed the Dutch history and culture, with The ‘Dutch Integrated approach’ as a solid outcome. This approach is driven by cooperation, cross fertilization and looking at the bigger picture. By working with nature, the Dutch succeeded in creating sustainable solutions for economic growth. Solutions amongst others that focus on practical solutions for smart poultry farming, taking into account animal health, food safety, waste-disposal and habitation, but also governance, education and a fair society.

Public-private partnership

Agrimex Holanda is a group of Dutch companies with long experience in bringing proven, innovative and sustainable solutions to the poultry industry on a worldwide basis. Supported by the Dutch government, they offer the lessons learned and innovative concepts to find answers regarding Avian Influenza and Salmonella, calamity planning in case of an outbreak, how to implement sustainable and energy-saving lighting concepts, how ICT solutions can improve breeding, how to create high quality feed, and to prevent chicks from growing too fast. They also have expertise on supply chain management, transport and how to connect with the consumer. By working together as a group, they can offer an integrated poultry chain proposition from feed to meat to the Mexican market.

Emphasis on food safety

The next decades the world population will grow fast and the importance of poultry products will grow accordingly. The challenge therefore is to produce more poultry products, with an emphasis on food safety and food security. The Dutch poultry sector is proud to be one of the global leaders in knowledge and innovation. Eco-friendly barns, innovative breeder housing systems, healthy forage blends, all are examples of Dutch poultry innovation that are enriching the world today. It was the reason the public-private partnership Agrimex Holanda was started. The aim is to maintain and further develop this position for the benefit of professionals in Mexico. Hopefully it sparks their interest in the Netherlands.

Program from day to day

Day 1: arrival
Day 2: introduction, roundtable discussion, plant visit Rondeel and Avian Influenza workshop at PTC+
Day 3: social visit Amsterdam: canal tour
Day 4: time to explore Holland: Wageningen #1 agrofood university in the world
Day 5: company visit Marel, Dorset and Pas Reform, networking event
Day 6: matchmaking, plant visit Twinpack and Vencomatic, roundtable discussion
Day 7: company visit Ottevanger, Dutch windmills at Kinderdijk and departure


More information about Agrimex Holanda
Eltjo Bethlehem, T 0031 6 539 726 42
Herjan Bekamp, T 0031 6 154 944 92