Fish Branding Marketing Strategy and

Tanzania’s fish farming sector offers great potential for economic growth and providing food security. The country’s climate is ideal for farming of local species such as tilapia and African catfish. The demand for fish is rising steadily due to population growth and rising incomes.  

The Netherlands has been actively supporting the aquaculture industry of Tanzania since 2018. As part of this support, in 2019 the Dutch government asked Larive International in partnership with ABC Bros to develop a fish branding strategy for fish farmers and traders.