Serbia: Wine Vision fair to promote rural and wine tourism industries of Open Balkan states

There are many benefits to the Open Balkan cooperation.

Photo of glasses of rosé wine
Beeld: ©Karolina Grabowska

Under the auspices of the governments of Serbia, North Macedonia and Albania, as part of the Open Balkan initiative, Wine Vision of Open Balkan will be held at the Belgrade Fair on September 1-4.

This event will be an ideal opportunity to present wine producers and wineries from the entire region to the widest audience and thus ensure even greater visibility on the market. Also, this is an opportunity for all exhibitors to meet, share their experiences and network with distributors and representatives of complementary industries.

The Serbian Minister of Trade, Tourism and Telecommunications, Mrs. Tatjana Matic said that the first Belgrade international wine fair, would be unique, not only as an event promoting wine and gastronomic tourism, but also the event promoting tourist destinations in the Open Balkan states. "The Wine Vision of Open Balkan is one of the first joint steps that will materialize the Open Balkan ideas and strategy. The event is a product of joint work by three states and an ideal opportunity for putting the Open Balkan wine trails on the world map of wine tours,  and promoting our region as an attractive tourist destinations" said the Minister.

The fair will intertwine the wine routes of the Balkans in a unique way and gather all the best wine producers in the region at one place. Over 20 countries confirmed their participation at the fair. The Minister expects the new fair, which will bring exhibitors from the region and the world, to become a traditional event and a must-see European festival of gastronomy and tourism. Read more about Serbian viticulture in our analysis of the sector.


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