GreenTech launches GreenTech Americas
At the first day of GreenTech Amsterdam, GreenTech Americas has been launched. The spin-off will take place from 24-26 March 2020 in Querétaro, Mexico. This is a logical next step, as Mexico is a major agricultural producer, the number of hectares under protected agriculture is growing exponentially and it is the gateway to US, Canada and South America.
The first day of GreenTech Amsterdam was already a success due to the amount of visitors, the high quality of exhibitors, knowledge sessions and innovations. Remarkable is the growth of interest in the exhibition of visitors coming from the United States, Canada and Mexico.
Why GreenTech Americas?
Mariska Dreschler, Director Horticulture GreenTech: "We believe that with GreenTech Amsterdam as a global platform we should reach out to the emerging markets in the world. We need a regional platform in the western part of the world to meet the regional needs of the growers. By organizing GreenTech Americas we are able to address the specific needs of the growers and suppliers from this emerging region. Looking at e.g. the specific climates, the producers and consumer needs. We believe the GreenTech Americas is complementing the portfolio of the domain Horticulture strategically."
Mexico has two main export markets: US and Canada. The production value is around 3,000 million of USD coming from exports of almost 3 million tons. The number of hectares under protection has a surface of 40,862 hectares, which places them on the 6th position worldwide in protected agriculture.
Where and when?
Querétaro Centro de Congresos Querétaro, Mexico
24 – 26 March 2020
GreenTech Americas is organized by RAI Amsterdam – expert in organizing events in the Netherlands and worldwide with 25 national and internationals events – in corporation with Tarsus. Tarsus is part of the global company Tarsus Group plc, a leading organizer in Mexico.
GreenTech Amsterdam will be held until Thursday 13 June. The exhibition is a global meeting place for all horticultural technology professionals. GreenTech focuses on the early stages of the horticultural chain and the current issues growers face. All Dutch front runners, greenhouse builders and suppliers are present. Last year a total of 10,465 professionals from 112 countries visited GreenTech Amsterdam.