2015.01 - Consumer Habits: Top Segment Fruit and Vegetables

The purpose of this report is to analyze the market information about higher segment1 fruits & vegetables to help the Dutch exporters in the following tasks:
- Assess the volume of sales and possibilities of increasing exports of the Netherlands to Ukraine;
- Improve the knowledge about the Ukrainian consumers’ behavior;
- Preparation of the efficacious market entrance / selling concept.

This report has considered the following basic crops:
1. Cucumbers (long)
2. Round tomato (red) and Tros tomato (tomato on the wine)
3. Paprika yellow/ green/ orange/ red (blocky type)
4. Aubergine (black small)
5. Apples (Elstar)
6. Pears (Conferance).

Consumer Habits
©NL Embassy in Ukraine