2016 - Value Chain Analysis Report: Fresh & Precessed Fruit and Vegetables

The study also gave particular attention to opportunities for Ukrainian business/producers to enter into European value chains, which have been released with sudden cut-offs of Ukraine’s export activity eastwards.

The main objective of the research was to identify the most promising export products and value chains with significant export potential and to provide with a better understanding on Ukraine's top export products to Europe (following the  DCFTA implementation).

Contents
1. FRESH FRUIT AND VEGETABLES VALUE CHAIN ANALYSIS
1.1 Introduction 7
1.2 Management summary 12
1.3 Export Market Analysis 15
1.3.1 Segmentation of EU/EFTA markets and product groups 15
1.3.2 Trade flows and competitor analysis 17
1.4 Mapping the value chain 38
1.5 Bottlenecks along the value chain 42
1.5.1 Market opportunities 42
1.5.2 Key bottlenecks, risks and opportunities along the value chain 43
1.5.3 Main constraints in the value chain 49
1.6 Context information 49
1.6.1 Number of enterprises active in the chain and percentage of which is
actively exporting 49
1.6.2 Value addition at each step of the value chain 50
1.6.3 Currently exported volumes and amounts 50
1.6.4 Trends in supply and demand 59
1.6.5 Social Responsibility risk level in the chain 60
1.7 Recommendations for intervention 61
1.7.1 Potential improvement of export and social responsibility 61
1.7.2 Recommendation towards CBI 62
1.7.3 Risk analysis 63
2 PROCESSED FRUIT AND VEGETABLES VALUE CHAIN ANALYSIS 64
2.1 Introduction 64
2.2 Management summary 67
2.3 Export Market Analysis 69
2.3.1 Segmentation of EU/EFTA markets and product groups 69
2.3.2 Trade flows and competitor analysis 74
2.4 Mapping the value chain 93
2.5 Bottlenecks along the value chain 97
2.5.1 Market opportunities 97
2.5.2 Key bottlenecks, risks and opportunities along the value chain 97
2.5.3 Main constraints in the value chain 101
2.6 Context information 102
2.6.1 Number of enterprises active in the chain and percentage of which is
actively exporting 102
2.6.2 Value addition at each step of the value chain 103

2.6.3 Currently exported volumes and amounts 103
2.6.4 Trends in supply and demand 111
2.6.5 Social Responsibility risk level in the chain 113
2.7 Recommendations for intervention 114
2.7.1 Potential improvement of export and social responsibility 114
2.7.2 Recommendation towards CBI 115
2.7.3 Risk analysis 116

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6 REGULATORY AND INSTITUTIONAL FRAMEWORK 240
6.1 Export of Ukrainian Products to the EU: Regulatory Framework of
Discovered Problems 240
6.2 Export of Ukrainian Products to the EU: Institutional Framework 255
APPENDIXES 264